MAHOU, S.A., with Tax Identification Number A-28078202, and registered office at Calle Titan, 15, 28045 (Madrid) (hereinafter, “MAHOU”), as the owner of this website, space, or application (hereinafter, the “Website”), informs users that it may use data storage and retrieval devices (generically referred to as “cookies”). For the purposes of this Cookie Policy, “User” shall be understood to mean any natural person who accesses and uses the Website.
What are cookies?
Cookies are data storage and retrieval devices that are downloaded to the User’s device (computer, tablet, smartphone, etc.) when accessing certain web pages, spaces, or applications, including this Website. Their installation allows the website owner to store certain data (for example, about the User’s device, browsing habits, or preferences) that can be updated and retrieved later for various purposes, and may even allow the User to be recognized.
What types of cookies exist?
Notwithstanding that a single cookie may be included in more than one category, in general, cookies can be classified into three main categories depending on:
Their origin: Depending on the entity that manages the domain from which the cookies are sent and processes the data. These types of cookies can be subcategorized as first-party (sent from a computer or domain managed by the website owner) or third-party (sent from a computer or domain not managed by the owner).
If cookies are served from a computer or domain managed by the publisher (website owner), but the information collected through them is managed by a third party, they cannot be considered as first-party cookies if the third party uses them for its own purposes.
Their duration or lifespan: This depends on the length of time they remain active on the user’s device. These cookies can be subcategorized as session cookies, which are designed to collect and store data while the user accesses the website, or persistent cookies, in which the data remains stored on the device and can be accessed and processed for a defined period of time.
Their purpose: Depending on the purpose for which the data obtained is processed, cookies can be subcategorized as:
- Technical or strictly necessary cookies.
- Analytics or measurement cookies.
- Preference or personalization cookies.
- Behavioral advertising cookies.
There are also cookies with several different purposes (multipurpose cookies).
You can find a detailed description of the purposes of these later in this Cookie Policy.
Who controls cookies?
MAHOU holds the status of data controller in relation to the User’s personal data obtained through the installation of its own cookies on the Website.
The processing of the data obtained is carried out in accordance with the data protection principles established in Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46/EC (GDPR), and Organic Law 3/2018, of 5 December, on the Protection of Personal Data and Guarantee of Digital Rights.
We would like to emphasize that you have control over your personal data and that we will not use cookies unless you have given your consent to MAHOU for this purpose.
On the other hand, in relation to the use of third-party cookies, MAHOU bears sole responsibility for the processing carried out through the use of these cookies under the terms defined in this Cookie Policy.
Notwithstanding the foregoing, it is possible that third-party owners of these cookies may subsequently process the data obtained without the intervention of MAHOU.
The third party is solely responsible for carrying out these processing activities. You will find detailed information about the third parties that install cookies on the Website in the cookie list provided below.
What types of cookies are used and for what purpose?
We use the following types of cookies on our website:
1. Essential or technical cookies
These cookies are necessary for the website to function and cannot be disabled. They are used to ensure secure access and the use of essential features.
- Name: newdrinks.es
Purpose: To maintain the user session.
Duration: Expires when the browser is closed.
2. Analytics or statistics cookies
They help us understand how users interact with the website by collecting information anonymously. We use Google Analytics for this purpose.
- Name: _ga, _gid, _gat
Purpose: To collect data on website visits and user interaction.
Duration: _ga (2 years), _gid (24 hours), _gat (1 minute).
3. Marketing and advertising cookies
These cookies are used to display personalized ads based on user interests. We use the Meta Pixel and the Google Ads Pixel to optimize our advertising campaigns.
- Name: _fbp, fr (Meta)
Purpose: To measure the performance of Meta ads and personalize advertising content.
Duration: _fbp (3 months), fr (3 months). - Name: _gcl_au (Google Ads)
Purpose: To measure conversions and optimize ads on the Google network.
Duration: 3 months.
4. Social media cookies
These cookies enable the integration of social media features on the website, such as share buttons. Platforms like Twitter, Instagram, YouTube, and LinkedIn may store cookies on your device when you interact with them from our website.
- Name: (Depending on the social network)
Purpose: To enable interactions with social networks and measure engagement.
Duration: Depends on each platform.
How is consent obtained, and how is it revoked and cookies deleted?
Upon entering the Website, you will receive a notice with basic information about Mahou’s use of cookies. At that time, you can give your consent.
You will also have the option to access this policy to obtain further information or exercise your data protection rights.
By default, all cookies are disabled, except for those technically necessary for the website to function. Regardless of the option you chose when you received the notification, you can modify or revoke your consent.
To whom will your data be communicated?
Mahou informs you that it may share your data obtained through the installation of cookies with service providers for the management, analysis, and improvement of the Website. In these cases, Mahou adopts the organizational measures established by current data protection legislation to ensure that these providers, in their capacity as data processors, guarantee a level of security equivalent to that offered by Mahou.
Your data may also be shared with the entities identified in this Cookie Policy as third-party cookie installers, as well as with other entities belonging to the same advertising network and/or using the same cookie systems. These third parties will be responsible for all processing they carry out without Mahou’s intervention and control.
Some of the aforementioned service providers are located in countries outside the European Economic Area or that do not offer a level of data protection equivalent to that of Spain. In these cases, data transfers will only be carried out if at least one of the conditions established in Chapter V of the GDPR is met. For more information on the aforementioned safeguards or on whether they have been provided, you can contact Mahou using the methods described in the following section.
Contact information:
The User may contact us via email at consultasprivacidad@mahou-sanmiguel.com with any questions or needs regarding data protection, as well as to exercise their rights of access, rectification, erasure, portability, limitation of processing or objection.
All of this is without prejudice to the User’s right to file a complaint with the relevant data protection authority.
How to manage cookies?
You can accept or reject the use of cookies through your browser settings. Below are links to manage cookies in the most commonly used browsers:
To manage advertising and social media cookies, you can access their respective settings:
Changes to the Cookie Policy
We reserve the right to update this policy at any time. We recommend that you review this section periodically to stay informed about how we use cookies.
If you have any questions about our Cookie Policy, you can contact us. consultasprivacidad@mahou-sanmiguel.com.
This Cookie Policy was last updated in May 2025.
